About course:

Digital Commerce / Internet Retailing is a retail revolution which needs to be embraced by FMCGs. FMCGs are confused on where and how to kick start with digital commerce. in fact, many have tried to launch their digital commerce initiative and failed. Digital Commerce is not an art but, its a science which requires structured planning and planned execution without that, failure is sure. The 2 days session will give an insight on how successful brands are leveraging digital framework for their digital commerce and digital marketing initiative to achieve expected results  A holistic approach in training covering technology, retail disruption, market and analytics empowers executives to get acquited with best in Digital Commerce or Internet Retailing

Learning Outcomes:

• Understanding the opportunity in Digital Commerce/internet Retailing
• Technology and Infrastructure
• Strategizing and Planning
• Various ECommerce Model
• Analytics

Entry Requirement

Entrepreneur, Sr Executive, BBA or MBA pass out.

Course Details:

Days: 5 Days
Timings: 6pm-9pm
Date: 17th-21st Dec
Venue: IBA City Campus
Investment:Rs:15000