About this course
Now you can easily earn from the Internet by learning a few digital marketing fundamentals, utilize your time that you spend on the internet in making some extra money. Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises. In this course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment.
This course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.
The themes are:
- Behavioural foundations for understanding and navigating the new online-offline landscape
- New forms of interaction, including the formation of networks and reputation building
- Tools and principles of digital marketing activities including online advertising on fixed and mobile devices
- New media platforms and the emergence of “organic” celebrities and communities
- How to leverage new models in business and e-commerce to increase profitability
- Successful Social media and digital marketing techniques
- Real-world application of digital marketing and e-commerce methods
- How to market yourself and your products more effectively and efficiently
Criteria for Registration:
Undergraduate or 2 years experience in the marketing field.
Days: 2 Days
Date: 19th-20th Nov
Venue: IBA City Campus